Westpac has launched a Love and Money Hub, where young couples can find all tips and methods to manage their finance together, despite different spending habits, which can cause serious issues in their relationships. Happy saving and spending mean happy couples and financially stable relationships for our clients.
We have created some fun and witty executions based on current pop culture terms to promote the hub via social media and popular digital spaces and news websites, following individual user journey, whilst feeding them with articles from Westpac financial experts on news websites.
The campaign is completed with individually targeted EDMs versions to different couples by analysing their spending habits and following their customer journeys to give them personally tailored financial information.