Thredbo is Australia's favourite snow resort. This award-winning premier alpine resort features Australia's longest runs and unique entertainment events all year round.

MyThredbo Vertical Challenge is the competition to win The Ultimate Heli Skiing Experience in BC Canada with Last Frontier. Each entrant will need to ride more than 2,000 vertical metres in one day using MyThredbo app to go in the run.

This was a stimulating and gratifiying project, collaborating with Brand Director Angus Thomson to develop the original concept and logo lockup, as well as the collateral package.

It was a successful campaign which brought Thredbo's brand to an international level. It also drove a significant number of pro skiers and snowboarders to go to this charming alpine village to compete with each other.

Woolworths - Australian favourite supermarket and grocery store chain - has been expanding into other business ventures such as insurance, finance, mobile, and loans. They also have franchise in NZ under brand name Countdown. It is made up of some of the most recognisable and trusted brands in retailing, serving millions of customers every day with great choice and low price. They aim at rebuilding their digital presentation into a cohesive system.

I worked at Woolworths Limited as a Digital UI/UX Designer. In charge of daily commercial jobs such as creating campaign advert banners as well as large scale projects. Accomplished a number of projects: Woolworths Insurance responsive websites for mobile and desktop, Woolworth apps for quick shopping and manage Everyday Rewards portal account, e-commerce sites of selling accessories, phone plans, and application micro-sites for Woolworths Mobile.

Grazia (Italian for Grace) is a well known Italian weekly women's magazine with international editions printed in 73 countries. Since 2013, The magazine has come back to Australia as a digital-only publication in 2016 to fit with the new age of technology. The magazine focus on luxury, high street fashion and celebrity trendy news, while also targeting the Chinese tourist market.

The web application is implemented with high technology functionalities with development from a high profile digital producer. I worked on designing the digital publication across web, tablet and mobile, with the directions of Creative Director Justine O'Donelle and Art Director Dané Stojanovic. This is an exciting project which has applied the latest trends of technology.

Creative 9 is a firm with great passion for innovative design solutions in the branded retail and hospitality environments. It is a collective of young talents, including Architects, Interior Designers, Graphic/Digital Designers, and Project Managers.

I was in charge of the Graphic and Digital department, working with different branding projects, from all types of business - retail, commercial, residential and branding designs, from gourmet restaurants, groceries shops to finance and banking centres.

I have created 3 dimensional environmental designs including way finding, wallpapers and mural graphics, hierarchical signage set design and production guidelines, packaging, promotions, specialising in brand identity, brand guideline, responsive CMS websites.

The key achievements were accomplishing several projects in a short period of time. Received positive compliment and feedback from the clients by exceeding their expectation. The highlight was also successfully re-designing the company website with an innovative theme.

Although Thredbo Alpine Village is most famous for being the ultimate winter destination for snow sports, it is also well-known as an all-year-round resort, where the highest mountain in Australia Mt Kosciuszko is located.

Non-stop social events and music festivals for all ages are pumped up every month. It also celebrates summer sports such as mountain biking, hiking and fly fishing.

Last but not least, is the celebration of Torah Bright - Olympic Gold and Silver Medalist who officially became the ambassador of Thredbo, who is also Australia's favourite athlete and a long term visitor of the resort from Cooma.

As part of my exciting design daily routine task at AHL, I was responsible for creating various branding design and collateral on and offline for these seasonal campaigns, working closely with Director Angus to come up with the most applicable concepts across all channels to ensure successful events.

Youthful, dynamic and stylish designs have been created to strengthen the brand's image.

During my career at AHL, I had the privilege to get involved in the most exciting branding projects for Thredbo. It was an incredible opportunity to attain a deeper level of understanding about branding development.

Atura Hotels is an award-winning hotel chain that combines tech savvy with design orientated products in dynamic spaces and style. The brand presents edgy urban design, high energy spaces with splashes of colour exposed ceilings & brickwork. This is the living way of the future.

The brief is to create a booklet that reflects the brand's core values, a breath of modern technology and breakthrough urban design, to promote the brand to potential stakeholders. The project was completed with a set of brand new exciting online promotions.

Disney Princesses Film Festival was a premier film festival curated by Disney and Event Cinemas, to re-ignite the love of classic Disney princesses films for the young audience. The new design and branding website I created made this a big success comparing to their previous film festivals, with the 6 week season achieving the highest grossing, outside of the traditional holiday period. 

It became so successful that the discussion about next year's season commenced right after. The GM Film and Entertainment Content Peter Cody sent out a congratulations email to all parties involved. I was also in charge of next season collaterals with a more polishing look on the new website.

This was one of my very first projects at AHL. It has a special meaning to me, for it helped me to gain an initial trust and credibility from my senior colleagues and management. Disney also gave me their first of many compliments that was both encouraging and gratifying, which gave me solid motivation to commit myself 100% to produce great work.

The design creation was a rule-breaking website layout, thanks to Darren Cassaschir's input, to expand all block elements of the old-school Event Cinemas Website, which surprised and delighted every visitor, and also came along with perfectly matching print collaterals.

Gruppo Campari

Gruppo Campari is a major player in the global branded beverage industry, with a portfolio of over 50 premium and super premium brands marketed and distributed in over 190 countries worldwide. The group’s strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets. Its brands are a way to enjoy pleasurable moments, celebrations and sociable occasions.

Campari, Skyy Vodka, Aperol, Espolon, and Riccadonna are some of Gruppo Campari brands that I worked with to produce giftbox packaging designs and POS. Each of the brands had its own style, united in one common theme of highly spirited, intriguing and captivating key attributes.

All work was excellently completed at Image Smart , collaborating with designer Anca Panait.

Rydges Hotels & Resorts is a dynamic family of hotels and resorts with a true Australian personality. It embraces the energy and spirit of each of its destinations and their unique locations. It offers modern and genuine services.

After the new red classic theme website & EDM were re-designed by Darren Cassaschir, I was responsible to develop a full set of icons for highlight services, as well as a set of EDM lifecyle to inform and assist new and existing customers.

Allan Gray have been helping Australian investors build wealth through their contrarian investment philosophy since 2005, as they have done globally since 1973. Their belief is to see things differently to provide the investors with differentiated investment results.

Their clients include individuals, trusts, companies, super-annuation funds, family offices and government entities.

At The Pure Agency we have run Above The Line campaign to help expand their market, raise brand awareness and increase trust from Allan Gray to its customers. We also position the Brand with a new look, fresh, young, witty, intelligent investing with a long term vision. 

We also re-design their website, blog, brand guidelines and revamp all of their corporate assets in Australia.

QT Hotels & Resorts are one of Australia’s most loved and dynamic hospitality brands with signature designer spaces, bold entertainment and an intriguing yet relaxing guest experience. The family of properties include Gold Coast, Port Douglas, Falls Creek, Canberra, and the flagship QT Sydney. They feature strong art and design elements with a cutting-edge restaurant and bar. 

We ran different campaigns for QT brands to promote package deals and services, seasonal offers across all media, from print to web. I worked in collaboration with the talented Monique Clark and other parties from conceptual brainstorming to project execution. All design needs reflect the quirky feel and modern philosophy of each QT Brand.

Fast & Furious 6 is the 6th instalment of the famous Fast & Furious franchise. The film has grossed over $780 million worldwide, making it number 50 on the all-time worldwide list of highest-grossing films, in unadjusted dollars, and the 6th highest-grossing film of 2013.

The film has high-octane humour and terrific action scenes, builds upon the winning blockbuster formula from the previous series.

Coca Cola has teamed up with Event Cinemas to run a campaign of offering a free small Coke Zero to all ticket types for the premier of FF6.

The design theme was a success with its clean and interesting layout, and had been chosen by Coke to run on Telstra and their website as Hompage banners. It was also a contributing factor in the great success of the campaign and the movie itself in Australia.