This year the World Environmental Day - Wed, 5 June 2024 - is celebrated in Dubai, the United Nations wanted to encourage all generations of the world to help restore the planet to a better place.
I have art-directed this year World Environmental Day campaign "#Generation Restoration", based on the lighthearted generations stereotypes, with iconic split visuals to appeal to our target audiences - all generations of the world - encouraging all of us to restore our planets. The campaign was a success with huge engagement globally across all channels.