In the modern days, single Millennials that have flirted with the likes of Bumble and Tinder. While they’ve found these platforms to be fun and exciting, they’re exhausted by ‘playing the field’ and are now looking for 'the one’.
To promote RSVP as a platform that builds deep and lasting relationships, with 1 out of every 3 members finding a long-term relationship, and 1 out of 5 finding a life partner, we create a 60 second radio spot for RSVP.com featuring a fairytale-like story that highlights the complexity and failures of modern dating to assure our target audience that only RSVP.com.au can respond with true love stories.