In a saturated world of commercial toothbrushes, Oral-B wants to encourage and attract consumers to purchase their new range of electric toothbrushes.
To convince people that Oral-B Electric Toothbrushes clean twice as well as manual toothbrushes, for a surprisingly clean mouth, the idea Clean Up Your Mouth was born.
We want to show that when using Oral-B electric toothbrushes, the benefits include making even the users’ language from their mouth cleaner and most presentable.