Meltwater, an industry leading software development company specialising in datas and insights, has come to us for a new brand video to introduce their new social intelligence softwares suite, and relaunch their social image, bringing new awareness of the values they bring and how they can help businesses and brands, from big to small.
Our approach, "Guesswork doesn't work", was to keep their brand personality – quirky, funny, practical and approachable, to create a brand refresh video that has a strong insight of Meltwater's impact on their customers' businesses, to attract their target audience from PR, Marketing, Reserach to C-suite levels, following up a robust social campaign across Youtube, Instagram, LinkedIn and Facebook.