A lot of travellers couldn't justify a reason why they should buy travel insurance before their trips. Approximate 49% of Millennials and 41% of Gen Z were the most likely to forgo travel insurance due to the cost, while less than half (48%) of baby boomers would take it out.
We wanted to help Medibank Travel Insurance to remind their potential customers why buying Medibank travel insurance policy was a small price to pay for peace of mind. "Sleep Easy" idea was born, with OOHs in the airports, travel sites and also a stunt registered expensive hospital emergency rooms on AirBnB website with a tongue in cheek voice, to catch holidays and thrills seekers off their guards.