Fujitsu is one of the top Air Conditioner brands in Australia. 75% of their sales come in Summer. 25% come in seasons outside of Summer. How do we get more people to consider buying a Fujitsu Air Conditioning system in winter? How do we create some distinction for Fujitsu in a sea air of sameness?
To sell more Fujitsu air-conditioners in winter and raise awareness about Fujitsu’s air-con heating- cooling dual ability, we run a light-hearted and fun campaign to compare the Hot & Cold split system of Fujitsu with the ups and downs, ins and outs, hot and cold of well known celebrities and everyday situations.