When the world was in lockdown, selfless frontline workers have gone above and beyond to protect and serve us throughout this pandemic. When it's all over, how can we thank them?
For this, the Frontline To The Front Row idea was born.
It is to get all well deserving front line workers such as nurses, doctors, cleaners, policemen to be nominated via social medias to get front row tickets for sport events and entertainment shows.
I have teamed up with two expat copywriters from the UK and another group of art directors in Sydney, Hongkong and the US to bring the idea to life, with current support from most of the NZ Super Rugby Teams. We're looking forward for the movement to spread worldwide to pay back epically to our unsung heroes – our essential frontline workers.