There are lots of benefits to running, whether it’s leading a healthy lifestyle or simply being outdoors. Despite lots of health benefits, it can be intimidating to be a ‘runner‘, especially if you only run to catch the bus on time. In reality, something like a half marathon is not as long or as hard as we think it is.
To motivate people who are afraid of long distance running, we run an integrated campaign to show them that a long distance marathon is what they’re already doing everyday, and to join Blackmores Sydney Running Festival to live up their race.