During Australian Open, Bayer wants to reaffirm Australians that Berocca is the leading brand for multi-vitamin supplements. It boosts people’s immune system every day to help them reaching the peak of their performance, just like top ranking tennis players acing their games.
With this strategy, “Ace Every Day” idea was born.
Using voice-overs and sound effects of professional tennis matches to narrate the ordinary daily life scenes, we want to show the audience that through every aced game on the field, there are ordinary everyday people that also complete their tasks with excellence and satisfaction with the help of Berocca.
The campaign run across TVCs, radio, Spotify and multi-channel social medias, as well as in partnership with Channel 9 for homepage take over and AO tennis training programs sponsorships.
This campaign is done in less than 3 weeks from ideation to execution, one of our tightest deadlines so far, as the client has missed out on their partnership with Chemist Warehouse and required an emergency new strategy and creative direction.