Meltwater, an industry leading software development company specialising in datas and insights, has come to us for a new brand video to introduce their new social intelligence softwares suite, and relaunch their social image, bringing new awareness of the values they bring and how they can help businesses and brands, from big to small.

Our approach, "Guesswork doesn't work", was to keep their brand personality – quirky, funny, practical and approachable, to create a brand refresh video that has a strong insight of Meltwater's impact on their customers' businesses, to attract their target audience from PR, Marketing, Reserach to C-suite levels, following up a robust social campaign across Youtube, Instagram, LinkedIn and Facebook.

The current culture of the world is going plastic free, from households to super markets to global fashion houses. Reducing our plastic consumption is great—recycling is even better—because every single piece of plastic ever made still exists today. Taronga recycles more than 80% of their rubbish and supports multiple ocean clean-up charities and initiatives, and we want to educate people to recycle plastic and ensure it isn’t turned into something harmful again with this plastic problem.

We help Taronga solve the plastic problem by turning this harmful material into valuable plastic banknotes, which also helped to raise endangered animal awareness, published by partnership with ANZ and the Australian Mint, in order to change Taronga’s branding from just a negative “zoo” perception to a conservation society, and at the same time maximise their charitable potential.

In a saturated world of commercial toothbrushes, Oral-B wants to encourage and attract consumers to purchase their new range of electric toothbrushes.

To convince people that Oral-B Electric Toothbrushes clean twice as well as manual toothbrushes, for a surprisingly clean mouth, the idea Clean Up Your Mouth was born.

We want to show that when using Oral-B electric toothbrushes, the benefits include making even the users’ language from their mouth cleaner and most presentable.

Westpac has launched a Love and Money Hub, where young couples can find all tips and methods to manage their finance together, despite different spending habits, which can cause serious issues in their relationships. Happy saving and spending mean happy couples and financially stable relationships for our clients.

We have created some fun and witty executions based on current pop culture terms to promote the hub via social media and popular digital spaces and news websites, following individual user journey, whilst feeding them with articles from Westpac financial experts on news websites.

The campaign is completed with individually targeted EDMs versions to different couples by analysing their spending habits and following their customer journeys to give them personally tailored financial information.

When the world was in lockdown, selfless frontline workers have gone above and beyond to protect and serve us throughout this pandemic. When it's all over, how can we thank them?

For this, the Frontline To The Front Row idea was born.

It is to get all well deserving front line workers such as nurses, doctors, cleaners, policemen to be nominated via social medias to get front row tickets for sport events and entertainment shows.

I have teamed up with two expat copywriters from the UK and another group of art directors in Sydney, Hongkong and the US to bring the idea to life, with current support from most of the NZ Super Rugby Teams. We're looking forward for the movement to spread worldwide to pay back epically to our unsung heroes – our essential frontline workers.

Every year, five million tonnes of food ends up in landfill, impacting the environment and the economy. The biggest wasters are Gen Y, who buy food but often fail to plan meals, forget to cook it when life gets in the way and determine whether food is good to keep or not or whether it looks ‘perfect’.

We use reverse recipe videos in social media to highlight the usefulness and beauty of old food and solve food waste problems in Gen Y, and encourage the audiences to participate with their own videos and create a movement to save wasted food with the hashtag #ReverseKitchen.

There are too many news outlets with conflicting interests and specialities. On news.com.au you will find everything from King Jung Un to Kim Kardashian, Royal commission to royal weddings. All these diverse subjects sit right next to each other on their website so we wanted to create something that showcases the News in colour.

Every month, we use the beautiful contrast of the colours as well as clever wordplay and image graphic connection on the content of the events around the world in News.com.au articles, to show the colourful range of stories that the audience can get from the news outlet in a dynamic and exciting way.

Comment from the Creative Director: “Some nice fast thinking here”.

When purchasing a suit we want people to care about the raw materials & construction of a suit and to be able to articulate what makes an M.J. Bale suit different, which is 100% Australian Merino Wool Single Source. It’s like wearing a personal air-conditioning system to maintain temperature regulation. It keeps the wearer warm in cold temps and cool and fresh in hotter temperatures.

We sponsor the 2021 Ashes umpires and deck them out in the latest collection of M.J. Bale suits, demonstrating that even in the hottest temperatures, anyone can stay cool and look amazing in an M.J. Bale suit.

A lot of travellers couldn't justify a reason why they should buy travel insurance before their trips. Approximate 49% of Millennials and 41% of Gen Z were the most likely to forgo travel insurance due to the cost, while less than half (48%) of baby boomers would take it out.

We wanted to help Medibank Travel Insurance to remind their potential customers why buying Medibank travel insurance policy was a small price to pay for peace of mind. "Sleep Easy" idea was born, with OOHs in the airports, travel sites and also a stunt registered expensive hospital emergency rooms on AirBnB website with a tongue in cheek voice, to catch holidays and thrills seekers off their guards.

To promote the long lasting effect of Aeroguard – fencing off mosquitoes and all kinds of bugs – we created a striking visual image of a human skeleton of a hiker slash nature lover getting lost in a forest, but still have Aeroguard protection on them after they have long gone.

This idea was aimed to stop people on their tracks and make Aeroguard product quality standing out and memorable.

Many work utes boast strength and power, but the reality of running your own business means you need intelligence as well.

We have created a campaign of profiles that equate the next gen features of the Ford Ranger XLT to the most advanced instincts of creatures in the animal kingdom, as if the ute owners have been built-in with these special abilities naturally.

This year the World Environmental Day - Wed, 5 June 2024 - is celebrated in Dubai, the United Nations wanted to encourage all generations of the world to help restore the planet to a better place.

I have art-directed this year World Environmental Day campaign "#Generation Restoration", based on the lighthearted generations stereotypes, with iconic split visuals to appeal to our target audiences - all generations of the world - encouraging all of us to restore our planets. The campaign was a success with huge engagement globally across all channels.

During Australian Open, Bayer wants to reaffirm Australians that Berocca is the leading brand for multi-vitamin supplements. It boosts people’s immune system every day to help them reaching the peak of their performance, just like top ranking tennis players acing their games.

With this strategy, “Ace Every Day” idea was born.

Using voice-overs and sound effects of professional tennis matches to narrate the ordinary daily life scenes, we want to show the audience that through every aced game on the field, there are ordinary everyday people that also complete their tasks with excellence and satisfaction with the help of Berocca.

The campaign run across TVCs, radio, Spotify and multi-channel social medias, as well as in partnership with Channel 9 for homepage take over and AO tennis training programs sponsorships.

This campaign is done in less than 3 weeks from ideation to execution, one of our tightest deadlines so far, as the client has missed out on their partnership with Chemist Warehouse and required an emergency new strategy and creative direction.

Australia suffers from a 15-18% pay gap, which is the most drastic at parenthood. While mothers are less likely to be hired and are seen as less competent, leading to lower pay – known as the ‘Motherhood Penalty’, fathers are more likely to be hired, and are seen as more competent. We need to raise awareness of this issue, so that one’s personal life of becoming a mum doesn’t impede their progress. 

Using the society stigmas of “For Him” and “For Her” phrases and product categorising, we create a special product for baby boys and baby girls to show the ridiculous inequality of income earning capacity between mothers and fathers, while every gender is the same when born. They will be sent to politicians, CEOs, celebrities to start a conversation, then go on to generate buzz and PR coverage about the issue.

Fujitsu is one of the top Air Conditioner brands in Australia. 75% of their sales come in Summer. 25% come in seasons outside of Summer. How do we get more people to consider buying a Fujitsu Air Conditioning system in winter? How do we create some distinction for Fujitsu in a sea air of sameness?

To sell more Fujitsu air-conditioners in winter and raise awareness about Fujitsu’s air-con heating- cooling dual ability, we run a light-hearted and fun campaign to compare the Hot & Cold split system of Fujitsu with the ups and downs, ins and outs, hot and cold of well known celebrities and everyday situations.

In the modern days, single Millennials that have flirted with the likes of Bumble and Tinder. While they’ve found these platforms to be fun and exciting, they’re exhausted by ‘playing the field’ and are now looking for 'the one’.

To promote RSVP as a platform that builds deep and lasting relationships, with 1 out of every 3 members finding a long-term relationship, and 1 out of 5 finding a life partner, we create a 60 second radio spot for RSVP.com featuring a fairytale-like story that highlights the complexity and failures of modern dating to assure our target audience that only RSVP.com.au can respond with true love stories.

During the pandemic, we have realised that there is a need for customers to completely do all of their banking services online, for their safety as well as convenience reasons. Virtual Branch was born, an online service that will integrate human connections, emotions with technology intelligence to deliver a human 360 degrees banking experience to the customers, with all the perks they have when going to the bank.

It has many exciting features such as being greeted by Westpac AI recruit Wendy, facial recognition, webinar and money mentors, homeloan mentors, accompanied with a completely flexible online booking services and secured digital information storage vault. ©

There are lots of benefits to running, whether it’s leading a healthy lifestyle or simply being outdoors. Despite lots of health benefits, it can be intimidating to be a ‘runner‘, especially if you only run to catch the bus on time. In reality, something like a half marathon is not as long or as hard as we think it is.

To motivate people who are afraid of long distance running, we run an integrated campaign to show them that a long distance marathon is what they’re already doing everyday, and to join Blackmores Sydney Running Festival to live up their race.

Over time, our teeth become stained by coffee, wine, tea, dark berries and cigarettes, reducing our once white, bright teeth to a dull, yellowish hue. We wanted to show the powerful whitening effect of Colgate Optic White in a way that was practical, elegant and easy.

Who would have thought using Colgate Optic White to make your teeth whiter is just as easy as painting white paint onto your teeth?